Sybase Under Pressure To Shake-Up

SAN FRANCISCO, Oct. 22 /PRNewswire-FirstCall/ -- LOCATION 2.0 SUMMIT -- Leveraging its leadership position to unify the location-based services ("LBS") market, SiRF Technology Holdings, Inc. (NASDAQ: SIRF) , a leading provider of GPS-powered location platforms, today unveiled its SiRFecosystem(TM) strategy and introduced SiRFstudio(TM), a standards-based, end-to-end location services enabling platform that is designed to simplify and speed the development and deployment of location-aware applications across a broad range of mobile devices. SiRFstudio holds the promise of creating a true "locative experience" for users by making location an intrinsic and useful part of every mobile device, combining with and enhancing the native applications people use the most -- from calling, messaging and browsing to address books, calendars and email -- and making location more relevant to the real-world tasks and activities users engage in with their mobile devices. read more